2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information
STORY OF LIFE
TUNISIANA / CORPORATE COMMUNICATION
JWT TUNISIA Tunis TUNISIA PROPAGANDA Tunis TUNISIA
Bronze
2 AM
PHILIPS ELECTRONICS MIDDLE EAST & AFRICA / PHILIPS AVENT
DDB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
PATIENCE
PHILIPS ELECTRONICS MIDDLE EAST & AFRICA / PHILIPS AVENT
DDB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
GUESSING
PHILIPS ELECTRONICS MIDDLE EAST & AFRICA / PHILIPS AVENT
DDB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
LONDON OLYMPICS
VISA / CREDIT & DEBIT CARDS
TBWA\RAAD Dubai UNITED ARAB EMIRATES MONTAGE TV PRODUCTIONS Dubai UNITED ARAB EMIRATES
A02 Consumer Products
JEALOUS STRAWBERRY
KRAFT FOODS / TRIDENT LONGLASTING – GUM & CANDY
LEO BURNETT BEIRUT LEBANON APOLLO STUDIOS Toronto CANADA
THE BREAK UP
KRAFT FOODS / TRIDENT LONGLASTING – GUM & CANDY
LEO BURNETT BEIRUT LEBANON APOLLO STUDIOS Toronto CANADA
DRIFTING OFF
VOLKSWAGEN / TOUAREG
MEMAC Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
SIDE ASSIST
AUDI / AUDI A7
TBWA\ZEENAH Muscat OMAN BKP Dubai UNITED ARAB EMIRATES
Short List
THE FIRST PRINT AD ON THE RADIO
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES EAR DRUMS AUSTRALIA Sydney AUSTRALIA
Short List
THE FIRST BILLBOARD ON THE RADIO
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES EAR DRUMS AUSTRALIA Sydney AUSTRALIA
Short List
THE FIRST ONLINE BANNER ON THE RADIO
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES EAR DRUMS AUSTRALIA Sydney AUSTRALIA
Short List
AFIA SUN FLOWER HALA WALA
SAVOLA / SUN FLOWER OIL
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
AFIA SUN FLOWER BALELA BALBALOUKA
SAVOLA / SUN FLOWER OIL
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
GPS
IKEA / STORE AND ORGANIZE
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES TAMBI STUDIOS Dubai UNITED ARAB EMIRATES
HAPPY DAYS
PROCTER & GAMBLE / ALWAYS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
ZABADO NEW LID
JUHAYNA / ZABADO DRINKABLE YOGHURT
LEO BURNETT CAIRO EGYPT LEO BURNETT CAIRO EGYPT
Bronze
FRIDAY AFTERNOON
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINE
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
GUILTY SNACKS
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINE
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
LITTLE PRINCESS
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINE
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
THE PROMOTION
AL GHANDI ELECTRONICS / WHIRLPOOL AIR CONDITIONERS
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
THE BARBEQUE
AL GHANDI ELECTRONICS / WHIRLPOOL AIR CONDITIONERS
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
ROMANTIC DINNER
AL GHANDI ELECTRONICS / WHIRLPOOL AIR CONDITIONERS
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
DISTRACTED MOSQUITO
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINES
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
Silver
JUVENILE FRUIT FLY
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINES
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
Silver
ARMY ANTS
AL GHANDI ELECTRONICS / WHIRLPOOL WASHING MACHINES
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
Silver
SPOOKY
WRIGLEY / EXTRA PROFESSIONAL
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
THE REVELATION
WRIGLEY / EXTRA PROFESSIONAL
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
MEET THE PARENTS
WRIGLEY / EXTRA PROFESSIONAL
DDB Dubai UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
ROSE
HENKEL / DAC
TBWA\RAAD Dubai UNITED ARAB EMIRATES NETWORK PRODUCTIONS Dubai UNITED ARAB EMIRATES
JASMINE
HENKEL / DAC
TBWA\RAAD Dubai UNITED ARAB EMIRATES NETWORK PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
BAKHOOR
HENKEL / DAC
TBWA\RAAD Dubai UNITED ARAB EMIRATES NETWORK PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
THE PHONE CALL
ETS. KETTANEH & SONS / SKODA
IMPACT BBDO Beirut LEBANON CUTTING EDGE Beirut LEBANON
JEAN-LUC GONE MAD
MARS / SNICKERS
IMPACT BBDO Beirut LEBANON AUDIO PRODUCTIONS Beirut LEBANON
NOUNOU GONE MAD
MARS / SNICKERS
IMPACT BBDO Beirut LEBANON AUDIO PRODUCTIONS Beirut LEBANON
FRILL-NECKED LIZARD
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
PHILIPPINE TARSIER
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
MANAKIN BIRD
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES MANGO JAM DUBAI UNITED ARAB EMIRATES
LOVE
PURINA / DOG CHOW
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
WEALTH
PURINA / DOG CHOW
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
LONG
SONY ERICSSON / XPERIA ARC
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
MEAN
SONY ERICSSON / XPERIA ARC
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
BIG DAY
SONY / SONY HANDYCAM
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
OFFICE PARTY
SONY / SONY HANDYCAM
FP7/DXB Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
A03 Consumer Services
HAIFA
ALFA MANAGED BY ORASCOM TELECOM / WAFFER PREPAID
LEO BURNETT BEIRUT LEBANON TEDDY NASR STUDIO Beirut LEBANON
RAP
ALFA MANAGED BY ORASCOM TELECOM / WAFFER PREPAID
LEO BURNETT BEIRUT LEBANON TEDDY NASR STUDIO Beirut LEBANON
TARAB
ALFA MANAGED BY ORASCOM TELECOM / WAFFER PREPAID
LEO BURNETT BEIRUT LEBANON TEDDY NASR STUDIO Beirut LEBANON
Silver
SINGING IN THE RAIN
CENTRE FOR MUSICAL ARTS / CENTRE FOR MUSICAL ARTS
THE TRIBE Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
MIDNIGHT TRAIN TO GEORGIA
CENTRE FOR MUSICAL ARTS / CENTRE FOR MUSICAL ARTS
THE TRIBE Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES
POP GOES THE WORLD
CENTRE FOR MUSICAL ARTS / CENTRE FOR MUSICAL ARTS
THE TRIBE Dubai UNITED ARAB EMIRATES BKP Dubai UNITED ARAB EMIRATES