| Brand | PROCTER & GAMBLE |
| Product/Service | ALWAYS |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | BKP Dubai, UNITED ARAB EMIRATES |
| Name | Role |
|---|---|
| Bechara Mouzannar | Chief Creative Officer |
| Peter Bidenko/Malek Ghorayeb | Executive Creative Director |
| Mohamed Oudaha | Creative Director |
| Zaid Alwane | Scriptwriter |
| Rayane Smayra | Agency Producer |
| Sachin Mendonca/Cynthia Abdelkarim/Mohamed Eltibi | Account Supervisor |
| Chris Atkins | Sound Engineer |