| Brand | BKP MUSIC |
| Product/Service | BKP MUSIC |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Company Literature |
| Entrant Company: | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | LOWE MENA Dubai, UNITED ARAB EMIRATES |
The Brief
To create Business Cards that represents BKP's passion for music.
Creative Execution
Creativity and passion is not something that is learned, it is innate in people. The ability for the individuals at BKP to create audio that evokes feelings and brings to life ideas out of abstract and random noises is because their love of music and sounds that is in each and every one of them.
Describe the creative solution to the brief/objective.
The folks at BKP don’t just make music; they’re made of it. Based on that insight, we brought the notion “Music In My Soul” to life, and turned their Business Cards into personal testimonials with their DNA analysis as a proof of authenticity.
Results
The cards effectively communicated BKP's deep commitment to music and sound, and the clients responded by keeping them busier than ever.
Credits
| Komal Bedi Sohal |
Lowe Mena |
Executive Creative Director |
| Komal Bedi Sohal |
Lowe Mena |
Copywriter |
| Komal Bedi Sohal/Manosh Talukdar |
Lowe Mena |
Art Director |
| Komal Bedi Sohal |
Lowe Mena |
Illustrator |