2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Mailings
THE HOME INVASION
FUTURE INSURANCE / HOME INSURANCE
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
EDIBLE DESERT SURVIVAL GUIDE
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Silver
A02 Premiums & Giveaways
WILD CARDS
NGC NETWORK MIDDLE EAST (NAT GEO ABU DHABI) / WILDLIFE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
THE INSTABAG STATION
DEPECHEMODE / 6:05
JWT Beirut LEBANON
Short List
A03 Company Literature
366 DAYS OF ADVENTURE
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
A04 Direct Response Digital Media
THE CORRUPTION STOCK EXCHANGE MARKET
PNUD / UNITED NATIONS DEVELOPMENT PROGRAMME
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Bronze
THE MULTIPLE GIRLFRIENDS APP
UNILEVER / AXE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Bronze
BATTLE CAPTCHA
GULF SCRABBLE CHAMPIONSHIPS / 21ST ANNUAL GULF SCRABBLE CHAMPIONSHIPS, UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A05 Alternative Media
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
BREAK THE SILENCE PREDATOR IN THE PARK
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Gold
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B01 Corporate Image & Information
SPRITE CRICKET STARS
COCA-COLA / SPRITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
B02 Consumer Products & Services
WILD CARDS
NGC NETWORK MIDDLE EAST (NAT GEO ABU DHABI) / WILDLIFE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
THE HOME INVASION
FUTURE INSURANCE / HOME INSURANCE
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold