2012 Winners & Shortlists

The Brief

Target Audience: Administrative Managers at potential client companies, CEOs, Marketing Managers, Business Associates Brief: Create a business card that dramatizes their motto: Every delivery is important. Strategy: Use the business card as a strategic marketing tool which captures their imagination, contributes to memorability and is highly relevant to the business.

Creative Execution

A business card that's also a tiny card has never been done so far. For a courier company, it's a highly relevant idea that is fully synergistic with its business. The fact that it's a tiny envelope comes as a complete surprise - something that delivers instant impact.

Describe the creative solution to the brief/objective.

Solution: A business card which is also a tiny envelope. This idea was tied together with the company's motto, captured in the line: NO DELIVERY TOO SMALL.

Results

The card was an instant hit. It created higher recall within the courier/logistics industry, and resulted in large print orders!