| Brand | TETRA PAK |
| Product/Service | GIVE AWAY |
| Entrant | EURO RSCG BEIRUT, LEBANON |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | EURO RSCG BEIRUT, LEBANON |
| DM/Advertising Agency: | EURO RSCG BEIRUT, LEBANON |
The Brief
To create awarness on Osteoporosis day among women, showing the benefit of drinking milk, and always measuring their bone density, calcium and phosphate.
Strategy: The gift must me different, memorable and creative to leave an impact, to increase awarness on how important milk is in women's daily life, having that done it will make a great impact on Tetra Pak itself, as an innovative brand.
Creative Execution
On the top of teh box you can read before you open it:
"On osteoporosis Day drink right .... Stand right."
You open it to see a ruler on which a bone X-ray is printed. When you pull it, it cracks and you can read:
"Dont crack to Osteoporosis Always watch your calcium and Phosphate. and most of all always drink milk. Visit your doctor to check your bone density."
Describe the creative solution to the brief/objective.
Solution: An elegant black box distributed to Tetra Pak's clients as well as the media's.
Results
A great campaign which highlighted the risk of Osteoporosis and increase awarness of Osteoporosis.
Credits
| Karim Achy |
Euro RSCG Beirut |
Creative Director |
| Rana Chaker |
Euro RSCG Beirut |
Art Director |
| Nada Metni |
Euro RSCG Beirut |
Account Manager |