Brand | LAND ROVER |
Product/Service | LAND ROVER |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Company Literature |
Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
DM/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
The Brief
To design a Land Rover calendar as a corporate giveaway that’s useful
and unlike any other for our existing and prospective customers
Creative Execution
Every day, the recipient could figure out where Land Rover will take them
tomorrow or next month. Encouraging the recipient to embrace their sense
of adventure and increasing the interaction between the recipient and the brand.
Describe the creative solution to the brief/objective.
With so many companies sending out calendars to the same recipient,
how can we make sure ours will stand out from the rest. We designed the
calendar based on the core idea that in a Land Rover, every day is an adventure.
While calendars are usually extremely structured, ours was very organic, graphic,
minimal and intuitive.
Results
We sent out 5,000 calendars to our existing customers. Next year, we intend
to print 10,000 pieces. The calendar helped Land Rover maintain a top-of-mind
status among the existing and prospective customers.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
Shahir Zag |
Y&R Dubai |
Creative Director/Copywriter |
Kalpesh Patankar |
Y&R Dubai |
Creative Director/Art Director |
Shahir Zag |
Y&R Dubai |
Designer |
Kalpesh Patankar |
Y&R Dubai |
Designer |
Guillaume Calmelet |
Y&R Dubai |
Copywriter |
Amin Soltani |
Y&R Dubai |
Agency Producer |
Sarah Locke |
Y&R Dubai |
Account Director |
Pierre Farra |
Y&R Dubai |
Account Manager |
Jean Atik |
Land Rover |
Marketing Manager |
Gitten Tom |
|
Illustrator |