| Brand | MASHREQ |
| Product/Service | MASHREQMILLIONAIRE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Mailings |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
The Brief
To significantly increase the number of MashreqMillionaire certificate buyers.
Creative Execution
You can sleep on a bed of money when you win 12 million dirhams in the MashreqMillionaire.
Describe the creative solution to the brief/objective.
If you win 12 million dirhams in the MashreqMillionaire promotion, the money will be as big as a bed. So to simulate that experience, we designed a special money bed sheet. Allowing the recipient to know how it fees to sleep like the richest man in the world.
We took advantage of our customer database and targeted middle executives who have some money to invest and a big dream to win big.
Results
5.3% increase number of enquiries about MashreqMillionaire.
2.5% increase in the sales of the MashreqMillionaire certificates.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Husen Baba |
Y&R Dubai |
Creative Director/Art Director |
| William Mathovani |
Y&R Dubai |
Copywriter |
| Vineet Parrikar |
Y&R Dubai |
Illustrator |
| Amin Soltani |
Y&R Dubai |
Producer |
| Leng Panganiban |
Y&R Dubai |
Producer |
| Binnu Cherian |
Y&R Dubai |
Production Manager |
| Zaakesh Mulla |
Y&R Dubai |
Business Director |
| Kandarp Baxi |
Y&R Dubai |
Account Director |
| Ambar Brahmachary |
Mashreq |
Head Of Marketing And Customer Experience |