2012 Winners & Shortlists

The Brief

Corporate giveaways play a major role in business relations. Companies often send corporate gifts in order to make solid, lasting impressions, or to even strengthen existing ties. And chocolate has always been a favorite in gifting ideas. Our client, ChoCo’a is a maker and retailer of unique chocolate. Our challenge was that the development of ChoCo'a's e-commerce portal was getting delayed and they didn’t want to miss out on any big corporate gifting orders. They also wanted to ensure that corporates would place orders online, once the site was ready.

Creative Execution

Our idea allowed recipients to realize the joy of opening a gifted chocolate box, and understand that their favorite clients could be feeling the same way too. We took the audience online, giving them the message that online orders would soon be available to them when ChoCo’a’s e-commerce site is up and running soon. For now, they could enjoy a 25% discount on placing their orders at the store and then online for the rest of the year.

Describe the creative solution to the brief/objective.

We lead by example, and sent out a corporate giveaway of our own to some of the most distinguished organizations in popular business districts like Dubai Internet/Media City and TECOM. We took advantage of the square form of individual chocolate pieces, covered them in specially designed wrappers, and carefully arranged them to form a single QR code. Upon scanning the code, users would first receive a 25% discount on their corporate order which they could redeem at the store, and consequently get 25% discount on all orders placed online through the year.

Results

With the communicaton being a long-term initiative to encourage distinguished corporate clients to place orders online, the results will hopefully manifest themselves soon after the launch of the e-commerce portal. The fact that recipients were excited about the giveaway and the big discount of 25% promises big results for ChoCo’a - in fact, they have already started receiving calls regarding the year-long discounts.