| Brand | MOBINIL |
| Product/Service | TELECOM |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
The Campaign
A Jeep Cherokee is an aspirational car to many Egyptians due to its price and capabilities; Mobinil was going to give away 30 Jeep Cherokees so we thought of the idea:
Anyone can win a Jeep Cherokee, and they are free to do whatever they want with it.
Success of the Campaign
Significant increase in the overall services usage during the campaign. (Exact figures can't be revealed for confidentiality reasons).
In Addition, the rate of new customers activation doubled.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
TV, Print and online started simultaneously, followed by Radio and outdoors then real car show on the ground.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Mohamed Hamdallah |
Leo Burnett |
Executive Creative Director |
| Ashraf Badawy |
Leo Burnett |
Associate Creative Director |
| Bassem Gad |
Leo Burnett |
Art Director |
| Mohamed Fathy |
Leo Burnett |
Art Director |
| Osama Arnaouty |
Leo Burnett |
Art Director |
| Ahmed Hussein |
Leo Burnett |
Associate Creative Director |
| Christin Ghobrial |
Leo Burnett |
Head Of Communication |
| Mohamed Aboul Enein |
Leo Burnett |
Communication Director |
| Marize Sami |
Leo Burnett |
Communication Director |
| Heidi El Guindy |
Leo Burnett |
Communication Executive |