| Brand | HENKEL |
| Product/Service | INSECTICIDE |
| Entrant | POINT CARRE Tunis, TUNISIA |
| Entrant Company: | POINT CARRE Tunis, TUNISIA |
| Advertising Agency: | POINT CARRE Tunis, TUNISIA |
The Campaign
Choc Combat Relaunch campaign:
Objectives:
1:Build the brand's personality
2:Develop the brand awareness
Success of the Campaign
This campaign won "The Best Initiative MENA Award 2011"
Market share reached the highest level thanks to this campaign and Top Of Mind increased by 50%.
The consumer became more attracted by the brand.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
The campaing started on:
1st: Radio: 30"
2nd: Billboards
3rd: Outdoors
4th: Adaptation for regional TVC
5th: Street (Road show, door to door)
6th: Digital activation
7th: Activation/Guerilla
Credits
| Rym Gaddes Milad |
Point Carré |
Managing Director |
| Mohamed Ali Dhifet |
Point Carré |
Creative Director |
| Wajdi Elbez |
Point Carré |
Art Director |
| Yasmine Dimassi |
Point Carré |
Digital Planner |
| Wajih Ben Sedrine |
Point Carré |
Btl Director |