2011 Winners & Shortlists

Execution

Insights, Strategy & the Idea: Snopake is Britain's most innovative brand of stationery products. But it's relatively unknown in the UAE. The objective was to launch Snopake in way that sets it apart from other stationery brands. But how do you gain attention in a category with low level of involvement - and with limited media spend? We came up with an idea that involved showcasing the product and Snopake's lineage at the same time. Thus raising awareness of both. Creative Execution: Using thousands of Snopake Sticky Notes, we created portraits of unforgettable British icons. We stuck the sticky notes on the walls of public spaces like malls for this unique mosaic art. The idea allowed to show the different colours of Snopake Sticky Notes in an innovative and engaging manner. Results and Effectiveness: The project was a resounding success. On a shoestring budget, we created instant recognition and appreciation for Snopake Sticky Notes. There was widespread brand awareness and recall - even after the mosaic art was removed from the walls. Thus proving effectively that Snopake Sticky Notes didn't just stick on the walls - they stuck in the consumer's mind.