| Brand | ADMM |
| Product/Service | MOTORSPORTS |
| Entrant | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Travel, Transport, Entertainment & Leisure |
| Entrant Company: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
English Translation of Main Headlines
Yas Marina Circuit´s first ever Drag Festival needed to be sold to a local Emirati/Arab audience. While they have a passion for speed and high-octane thrills, the client wanted to make a stronger connection with the audience...and give the event a strong local flavour.
Our solution was to marry Arabian horses with the iconic flames of Drag top-fuellers, giving this distinctive "Arabian Horsepower" result.
The campaign led to packed stands and a sell-out event.
Credits
| Martin Lever |
Executive Creative Director |
| Mark Williams |
Copywriter |
| Sherif Galal/Guido Pecego |
Art Director |
| Rania Nazmy |
Account Manager |