| Brand | LEBANESE ARMY |
| Product/Service | INDEPENDENCE DAY MESSAGE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Stunts & Live Advertising |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Execution
On Independence Day, Nov. 22, helicopters flew over the city of Beirut on a spectacular stunt: parachuting thousands upon thousands of roses across the busy walkways of Beirut. On the roses was a simple message to the people: Today we celebrate what brings us together. Happy Independence Day.
English Translation of Main Headlines
Today We Celebrate What Brings Us Together.
Happy Independence Day.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Mohamed Oudaha/Rana Najjar |
Creative Director |
| Nabil Rachid - Salem Habbous |
Copywriter |
| Rafael Rizuto - Dima Kronfol |
Art Director |
| Nada Abi Saleh (Deputy Managing Director)/Kamal Dimachkie (Managing Director Uae |
Account Supervisor |
| Alfredo Aguilar - Johnny Zakka |
Producer |
| Mounir Camel-Toueg |
Account Manager |
| Wilson Issa (Gm Starcom)/Jo Chemali (Pr General Manager)/Mohammad Ibrahim (Final |
Other Credits |