| Brand | EXOTICA |
| Product/Service | FLOWER SHOP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
English Translation of Main Headlines
In a society outnumbered by women, summertime is the mating season they all wait for and Lebanon turns into a huge meet market. People come from abroad, mostly men looking to settle down and weddings are the perfect opportunity for single women. True that tossing the bouquet is universal but singletons see in it a perfect opportunity to shine. No stilettos or high heels prevent them from stretching, bending, taking a giant leap to catch attention. Catching the bouquet is an achievement; we chose with Exotica to own that moment when super powered sporty elegant beautiful women aim to score.
Credits
| Farid Chehab |
Chief Creative Officer |
| Bechara Mouzannar |
Executive Creative Director |
| Tania Saleh - Wissam Matar |
Creative Director |
| Nayla Baaklini - Marha Ghazzaoui |
Art Director |
| Lois Greenfield |
Photographer |
| Marc Calina - Krikor Jabotian |
Illustrator |
| Carol Isabella Hanna |
Account Supervisor |
| Rolly Dib |
Producer |
| Mounir Camel Toueg |
Account Manager |