| Brand | CTC |
| Product/Service | SAMSUNG 3D TELEVISIONS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Special Build |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
Execution
The objective was to create hype and awareness around the SAMSUNG 3D televisions, inviting consumers to shift from 2D to 3D.
4 ambient ads were set in the most frequented shopping mall in Lebanon. Passers-by were tricked into perceiving 3D elements (an escalator, shopping carts, a car, a bench) only to discover what triggered them was in fact paper and cardboard-thin. The “trompe l’oeil” operation carried the message: Everything will look flat after your SAMSUNG 3D TV experience.
Credits
| Walid Kanaan |
|
Executive Creative Director |
| Florence Basseux And Nancy Timani |
|
Creative Director |
| Marie-Noelle De Chadarevian |
|
Copywriter |
| Lyna Domiati |
|
Art Director |
| Bernard Khalil |
|
Illustrator |
| Claude Checrallah |
|
Account Supervisor |
| Georges Azar |
|
Advertiser's Supervisor |
| Malek Rizkallah 3d |
|
Other Credits |
| Eddy Cherfane |
CTC-Samsung |
CEO |
| Yasmina Cherfane |
CTC-Samsung |
Marketing |
| Sirine Tueni |
Impact BBDO |
Account Manager |