| Brand | PEPSICO |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Drinks |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
English Translation of Main Headlines
World Cup 2010. While the games were at their peak, the football audience had their attention focused on the octopus’ predictions. This was one of the main highlights during this event. We have seized this opportunity to launch a print campaign in which Pepsi, via the octopus, becomes the preferred refreshment during the football season.
Credits
| Walid Kanaan |
Executive Creative Director |
| Florence Basseux And Nancy Timani |
Creative Director |
| Ruben Furio |
Illustrator |