| Brand | RTA |
| Product/Service | DUBAI METRO |
| Entrant | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
| Category | Transit |
| Entrant Company: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Execution
Realistic cardboard fried eggs with a small Dubai Metro message on the front and magnets on the back were placed on thousands of parked cars during the scorching summer months.
Credits
| Marc Lineveldt |
Executive Creative Director |
| Neil Harrison/Anjum Sheikh |
Copywriter |
| Anjum Sheikh/Neil Harrison |
Art Director |
| Tara Atkinson/Neel Kumar |
Photographer |
| Leah Gacal |
Art Buyer |
| Hema Patel |
Account Supervisor |
| Jihad Hamza |
Producer |
| Hema Patel |
Account Manager |