2011 Winners & Shortlists
EXCAVATOR
Silver Campaign
Campaign
1 of 2
2 of 2
| Brand | THE FRIDGE |
| Product/Service | CONCERT VENUE & MUSIC PRODUCTION HOUSE |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| 2 of 2 Campaign | |
| Category | Consumer Services |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
English Translation of Main Headlines
The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The 'musical creatures' invite people to 'find music' in the most unexpected place, maybe even a remote, industrial warehouse.Credits
| Name | Role |
|---|---|
| Milos Ilic | Executive Creative Director |
| Milos Ilic/Deger Ozkan Cotelioglu | Copywriter |
| Milos Ilic/Meghan Cabral | Art Director |
| Milos Ilic/Meghan Cabral | Illustrator |
| Milos Ilic | Typographer |
| Ismail Al-Ghussein | Account Supervisor |
| Shelley Frost | Advertiser's Supervisor |