|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Use of Broadcast: TV, Cinema, Radio
|
ARWA3 ABAYA II
HENKEL ARABIA / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
WEATHER REPORT
DU TELECOM / DU ONE WORLD ONE RATE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
MERCEDES TAKE OFF
MERCEDES-BENZ / MERCEDES C63 AMG |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
REW-REC-PAUSE-VERTISING
SAUDI TELECOM / INVISION IPTV |
LEO BURNETT Riyadh |
SAUDI ARABIA |
STARCOM MEDIAVEST Riyadh |
SAUDI ARABIA |
Bronze
|
JUNE 16TH 2014
BRAND COLLECTIVE / TUNISIA |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
MINDSHARE Tunis |
TUNISIA |
Silver
|
|
A02 Use of Magazines/Newspapers
|
ECOMAGINATION
GE / GE ECOMAGINATION |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
NO WORRIES
SOLIDARITY INSURANCE / INSURANCE |
FP7 SYRIA Damascus |
SYRIA |
UNIVERSAL MEDIA Damascus |
SYRIA |
Short List |
|
A03 Use of Standard Outdoor
|
HAND-DRAWN BILLBOARD
GENERAL MOTORS / CHEVROLET |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
TIIDA TROOPS
NISSAN MIDDLE EAST / TIIDA |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
A04 Use of Ambient Media: Small Scale
|
LOUBNANI STAMP
BANK AUDI / CREDIT CARD |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
SMOKING SIGNS
STC / ANTI-SMOKING INITIATIVE |
JWT Riyadh |
SAUDI ARABIA |
|
|
Short List |
AN IDEA WITH BALLS
MOTIVATE PUBLISHING / GOLF DIGEST MAGAZINE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
PUPPY AT THE DOOR
MARS / PEDIGREE & WHISKAS DUBAI PET SHOW |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
LAUNDRY BAG
LG ELECTRONICS / STEAM DIRECT DRIVE WASHING MACHINE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A05 Use of Ambient Media: Large Scale
|
A WHOLE NEW DIMENSION
CTC / SAMSUNG |
IMPACT BBDO Beirut |
LEBANON |
OMD Beirut |
LEBANON |
Bronze
|
PAINTING THE TOWN WHITE
PROCTER & GAMBLE / ARIEL LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
JOIN ME IN THE SHOWER
PROCTER & GAMBLE / BRAUN SILK-EPIL |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Silver
|
TUNISIA'S MOST IRRESISTIBLE STUDENT
UNILEVER / AXE DEODORANT |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Gold
|
|
A06 Use of Special Events And Stunt/Live Advertising
|
SUPERSONIC
BATELCO / AUDIO SIGNATURE |
FP7/BAH Manama |
BAHRAIN |
|
|
Silver
|
DEBATE THE GAME
BATELCO / WORLD CUP PROMO |
FP7/BAH Manama |
BAHRAIN |
|
|
Gold
|
ROSES FROM THE SKY
LEBANESE ARMY / INDEPENDENCE DAY MESSAGE |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List |
EGYPT IS MY COUNTRY
HENKEL / PERSIL & PRIL DETERGENTS |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD Cairo* |
EGYPT |
Bronze
|
AN IDEA WITH BALLS
MOTIVATE PUBLISHING / GOLF DIGEST MAGAZINE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
THE ACCIDENTAL TEST DRIVE
ARABIAN AUTOMOBILES / NISSAN PATROL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
ANOTHER REASON TO CELEBRATE HOLI
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
|
A07 Use of Digital Media (Including Internet, Mobile Devices, etc)
|
GOOD CALL
BATELCO / RAMADAN PROMO |
FP7/BAH Manama |
BAHRAIN |
|
|
Silver
|
SIM SIM O-NET
BATELCO / BROADBAND SERVICE |
FP7/BAH Manama |
BAHRAIN |
|
|
Short List |
THE MIXERS VS THE JAMMERS
SAUDI SNACKS FOOD LIMITED / DORITOS COLLISIONS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
MUSIC MASTER LAUNCH
MUSIC MASTER / MUSIC DOWNLOAD SITE |
DDB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
INSPIRING RECIPES
BEL GROUP / KIRI CHEESE |
ZENITHMEDIA Dubai |
UNITED ARAB EMIRATES |
ZENITHMEDIA Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
UAE FOOD EXPLORER
STANDARD CHARTERED BANK / CREDIT CARDS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
WORLD CUP DIGITAL
CASTROL / CASTROL OIL |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai* |
UNITED ARAB EMIRATES |
Short List |
THIS IS EGYPT
MICROSOFT / MSN EGYPT |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
EYES OF ARABIA
PROCTER & GAMBLE / OLAY REGENERIST EYE PRODUCTS |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
B01 Corporate Information
|
SUPERSONIC
BATELCO / AUDIO SIGNATURE |
FP7/BAH Manama |
BAHRAIN |
|
|
Bronze
|
|
B02 Consumer Products
|
WOW WITH YOUR STYLE
BEIERSDORF / NIVEA ANGELSTAR |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
ARWA3 ABAYA II
HENKEL ARABIA / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
TOUCH OF ADS
HP / HP TOUCHSMART |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
HAND-DRAWN BILLBOARD
GENERAL MOTORS / CHEVROLET |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
THE ACCIDENTAL TEST DRIVE
ARABIAN AUTOMOBILES / NISSAN PATROL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
SNICKERS WORLD'S LONGEST FOOTBALL MATCH
MARS / SNICKERS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
ANOTHER REASON TO CELEBRATE HOLI
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
|
B03 Consumer Services
|
THE TICKET
BATELCO / ONLINE CINEMA TICKETS |
FP7/BAH Manama |
BAHRAIN |
|
|
Short List |
DEBATE THE GAME
BATELCO / WORLD CUP PROMO |
FP7/BAH Manama |
BAHRAIN |
|
|
Short List |
WEATHER REPORT
DU TELECOM / DU ONE WORLD ONE RATE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Silver
|
DON’T MISS THE UNMISSABLE
SAUDI TELECOM / IPTV |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
|
NOTEPAD
BATELCO / CSR |
FP7/BAH Manama |
BAHRAIN |
|
|
Silver
|
DONATION BOX
DUBAI CARES / EDUCATION FUNDS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Silver
|
STAY ALERT, STAY ALIVE
BMW MIDDLE EAST / ROAD SAFETY CAMPAIGN |
ZENITHMEDIA Dubai |
UNITED ARAB EMIRATES |
ZENITHMEDIA Dubai* |
UNITED ARAB EMIRATES |
Short List |
PUPPY AT THE DOOR
MARS / PEDIGREE & WHISKAS DUBAI PET SHOW |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
JUNE 16TH 2014
BRAND COLLECTIVE / TUNISIA |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
MINDSHARE Tunis |
TUNISIA |
Gold
|
|
C01 Integrated Media Campaign
|
SUPERSONIC
BATELCO / AUDIO SIGNATURE |
FP7/BAH Manama |
BAHRAIN |
|
|
Bronze
|
INFINITY
BATELCO / BATELCO |
FP7/BAH Manama |
BAHRAIN |
|
|
Bronze
|
DEBATE THE GAME
BATELCO / WORLD CUP PROMO |
FP7/BAH Manama |
BAHRAIN |
|
|
Bronze
|
ARWA3 ABAYA II
HENKEL ARABIA / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
PIKASSO WIN THE YELLOW
LES AFFICHAGES PIKASSO / AFFICHAGE |
LEO BURNETT BEIRUT |
LEBANON |
PIKASSO Beirut |
LEBANON |
Bronze
|
KEEP WALKING LEBANON
DIAGEO / JOHNNIE WALKER |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Grand Prix
|
CASTROL WORLD CUP
CASTROL / CASTROL OIL |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai* |
UNITED ARAB EMIRATES |
Short List |