2011 Winners & Shortlists

Results and Effectiveness

Results: The campaign took place in the first quarter of 2010 and the impact made was quick! Red Logistics received a lot of calls and the demand of the shipping services increased by 40% in the second quarter.

Creative Execution

So we’ve created a similar box of the real one used in relocation, This box was placed in buildings, streets, malls, residential compounds, and business centers targeting potential consumers of various sectors. When opened, it becomes a poster showing a top view of a flat living room being furnished after unpacking. This poster was featured on design websites, magazines and social media websites to engage people more with this idea and the impact was great. But the most important was that people know how Relocation can be easy with Red Logistics, as simple as this box.

Insights, Strategy and the Idea

The idea of this campaign was to introduce Red Logistics, who they are and what they do & to increase awareness on the easy & secure mechanism of Red Logistics. Insight:Moving furniture is a stressful idea by itself. People have a lot of worries during this process. So we needed to show how we can make it an easy process with Red Logistics. We’ve targeted potential consumers of various sectors of the community in their offices and compounds where they live. The client liked the idea as it explains their product in a simple yet a creative way. When we distributed the box, it quickly clicked in peoples mind and we were surprised with the fast impact it made.