2011 Winners & Shortlists

Results and Effectiveness

For the first time in Jordan a newspaper changed its identity for the sake of advertising. The ad was the talk of the town by the consumer and the media and it was taken as an example for everything is possible.. The stock was sold in few weeks.

Creative Execution

The idea was simple, “Greener Tomorrow”. The perfect media tool for this concept was one of the dominant newspapers called “Al Ghad”,which means “tomorrow” in arabic. By changing the color of its logo into green, our concept hit the bullseye. We got a "Greener Tomorrow" as the logo of the newspaper.

Insights, Strategy and the Idea

Toyota wanted to launch the new model of its famous hybrid car, Prius 2010, keeping its environmental friendly image.