2011 Winners & Shortlists

Results and Effectiveness

On an average, 50 customers had registered appointments at Kaya Skin Clinic every day, of which 30 picked up the promotional packs placed by the poster. However, one thing we can never accurately track is the joy of the experience. But the smiles on our women's faces told a rather vivid story. In letting them feel and experience the result of Lipton Clear Green before their eyes, the poster turned out to be a fun way to tell them a rather interesting fact about our product.

Creative Execution

We put up an interactive poster by the reception of Kaya skin clinic featured a silhouette of a woman and a drawstring belt with a tag. And when the women pulled at the Lipton Clear Green tag, the silhouette slimmed down. The message - that Lipton Clear Green is a delicious zero-calorie drink, rich in the beneficial catechins. Making it a weight-watcher's best friend and helping our woman stay healthy and feel beautiful with a daily cup of Lipton Clear Green.

Insights, Strategy and the Idea

The 'Lipton Clear Green' woman is one who actively leads a healthy lifestyle. She makes better choices for herself every day, to maintain her health and beauty. In our target audience itself, we found our creative strategy. The idea was to catch our Clear Green woman when she has health and beauty on her mind. So we tied up with the Kaya skin clinic, to tell them an interesting fact in a fun and interactive manner.