| Brand | PARAS PHARMA |
| Product/Service | STOPACHE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Use of Ambient Media: Small Scale |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Results and Effectiveness
More than 7,000 visitors saw the ambient executions. The poster created a lot of buzz and word of mouth publicity.
Creative Execution
This ambient campaign visually demonstrates the extreme suffering that anyone who has migraine is in. Splitting posters featuring portraits of people in great pain are placed outside clinics and pharmacies. Bringing a great deal of attention to the perfect solution: STOPACHE.
Insights, Strategy and the Idea
To communicate the effectiveness of STOPACHE in putting an end to migraine.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Art Director |
| Umran Shaikh |
Y&R Dubai |
Art Director |
| Daniel Botezatu |
Y&R Dubai |
Art Director |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Parixit Bhattacharya |
Y&R Dubai |
Copywriter |
| Umran Shaikh |
Y&R Dubai |
Photographer |
| Daniel Botezatu |
Y&R Dubai |
Photographer |
| Matthew Collier |
Y&R Dubai |
Client Services Director |
| Prabhu Kartikeyan |
Paras Pharma |
Marketing Manager |
| Nadine Ghossoub |
Y&R Dubai |
Planner |