| Brand | MOTIVATE PUBLISHING |
| Product/Service | GOLF DIGEST MAGAZINE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Use of Special Events And Stunt/Live Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
Over 43,000 people attended the 4-day event and the stunt was much talked. 472 cars were ‘hit’ during the Dubai Desert Classic and Golf Digest saw a 187% increase in sales over the weekend.
Creative Execution
We made stickers with half golf balls attached to them and put them on car windows in the parking area. When placed on windscreens, they looked as though the balls had cracked the windscreens. We also used them as great little giveaways.
Insights, Strategy and the Idea
Golf Digest is the leading Golf magazine in the Middle East and is one of the main sponsors of the largest golf event in the region –The Dubai Desert Classic.
The magazine wanted to create massive impact at the Desert Classic and remind golf enthusiasts that they could better their game with the latest tips and techniques from the pros in our magazine.
So we leveraged the massive scale of the Dubai Desert Classic with a guerilla stunt that really drove our message home.
Credits
| Steve Hough |
Memac Ogilvy And Mather |
Executive Creative Director |
| Robin Smith |
Memac Ogilvy And Mather |
Creative Director |
| Ben Knight |
Memac Ogilvy And Mather |
Creative Director |
| Ali Mokdad |
Memac Ogilvy And Mather |
Senior Copywriter |
| Logan Allanson |
Memac Ogilvy And Mather |
Art Director |
| Leo Borges |
Memac Ogilvy And Mather |
Senior Graphic Designer |
| Christian Louzado |
Memac Ogilvy And Mather |
Graphic Designer |
| Lisa Saunders |
Memac Ogilvy And Mather |
Account Manager |
| Gregory Richmann |
Memac Ogilvy And Mather |
Production Manager |