2011 Winners & Shortlists

Results and Effectiveness

Not communicated by the client.

Creative Execution

Strategy: To show how tranquil moments in the African wilderness can suddenly turn deadly, we explored the idea of the ‘element of surprise’. The Work: We developed a ‘fold-to-reveal’ press campaign to give readers a taste of the programme, where ‘turning point’ serves both as a call to action to turn the page and a change of scenario.

Insights, Strategy and the Idea

‘Wild Month’ on National Geographic Abu Dhabi. The programme features a range of Africa’s most dangerous and skilled predators in action. The objective of the campaign was to create excitement about the show among all TV wild life lovers.