| Brand | BRASSERIE ALMAZA |
| Product/Service | HEINEKEN |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Products |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Results and Effectiveness
Heineken remains the No.1 imported beer in Lebanon and enjoys more than 90% market share in the premium segment.
Creative Execution
For 3 months we ran the irresistible visual for Heineken with a 3D installation of the bottle itself. After it became part of the scenery and people got used to its presence...the bottle suddenly disappeared.
Insights, Strategy and the Idea
After the success of a previous stunt, Heineken booked the same location for the next 6 months. However, the budget was barely enough to cover a regular branding exercise.
The solution came in the form of a simple stunt that would be performed over a period of 6 months.
Credits