| Brand | SFBT |
| Product/Service | BOGA LIM |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Use of Digital Media (Including Internet, Mobile Devices, etc) |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Results and Effectiveness
With over 300,000 views, it is the most viewed viral video to date in Tunisia. 1 Tunisian Facebook user out of 5 saw it. It was even aired on prime time Nessma TV show and enabled microsite visits to rise by 50% and reach almost 150,000 unique visitors and 24,000 fans on the 7allam3ak Facebook page.
Creative Execution
To generate trafic, we posted a fake newsreport telling the story of Mongi Hattab, a low class hammam employee who became stupidely rich just by measuring the sea temperature for a Japonese company.
Insights, Strategy and the Idea
7alla3ak.com is a microsite which identifies your Facebook profile. Every 15 minutes, a draw is made. If the drawn number matches your number of friends, you win 100 dinars. To participate, just connect. You can be rewarded without having to make any effort.
Credits
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
Memac Ogilvy Label Tunisia |
Associate Creative Director |
| Yassine Boughaba/ Yosri Mimouna |
Memac Ogilvy Label Tunisia |
Art Director |
| Guillaume Clarke |
Memac Ogilvy Label Tunisia |
Copywriter |
| Mehdi Lamloum |
Memac Ogilvy Label Tunisia |
Digital Planner |
| Cherifa Ben Slamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
| Yosr Najaar |
Memac Ogilvy Label Tunisia |
Account Executive |
| Aziz M'Bazaia |
Memac Ogilvy Label Tunisia |
TV producer |
| Lassaad Mzah |
SFBT |
Marketing and Sales Manager |
| Hajer Bejaoui |
SFBT |
Group Manager |
| Asma Naccache |
SFBT |
Product Manager |
| Nejib Belkadhi |
Propaganda |
Director |
| Imed Marzouk |
Propaganda |
Producer |
| Kais Ezzine |
eKay Consulting |
Web Developer |