| Brand | REYNOLDS |
| Product/Service | REYNOLDS HIGHLIGHTER |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Use of Digital Media (Including Internet, Mobile Devices, etc) |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising Agency: | ALIXSYS Tunis, TUNISIA |
Results and Effectiveness
The application was so useful that it found a large echo amongst internet users and soon became viral.
Creative Execution
Our idea was to use the highlighter to attract attention on what you really want to share. So we developed Reynolds Markkit digital highlighter, a web application that allows people to highlight the most important parts of an article and therefore share what really matters to them.
Insights, Strategy and the Idea
In a 2.0 world where you can share any content with a simple click, Reynolds believes that sharing would be better if everyone could do it with his own personal touch. How do you therefore promote Reynolds highlighters, a product that was originally designed for self-referencing?
Credits
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
Memac Ogilvy Label Tunisia |
Associate Creative Director |
| Nelly Bachon/ Yosri Mimouna |
Memac Ogilvy Label Tunisia |
Art Director |
| Mehdi Lamloum |
Memac Ogilvy Label Tunisia |
Digital Planner |
| Hela Helioui |
Memac Ogilvy Label Tunisia |
Business Director |
| Slim Amamou |
Alixsys |
Webdesign / Web Developer |
| Anis Riahi |
Siab/Reynolds |
Managing Director |