2011 Winners & Shortlists

Results and Effectiveness

Everyone interacted with the tempting idea of looking through a poster. People from all agencies and universities came to the event.

Creative Execution

The platform, “See it from his point of view”, putting it on a poster with perforated glasses, as an execution, and using the client as media, since they work with all advertising agencies and they know all of them. Maximizing audience, with minimum effort and budget.

Insights, Strategy and the Idea

Create a poster to invite all advertisers in Lebanon to the screening of Alain Weill’s selection of the most striking and innovative outdoor executions from around the world. Knowing that this presentation is perceived as a subjective selection of the best outdoors from around the world. The challenge was to create something very creative since it’s about outdoor advertising, influences his characteristics and interesting since it will be posted in advertising agencies, targeting all advertisers in Lebanon. Audience: all advertisers in Lebanon Unique insight that shaped the idea: Alain Weill himself Relevance for product and client: In how the idea was shaped, taking the event (outdoor awards), the product (Outdoor Media seller) and the person – Alain Weill – doing the presentation, targeting advertisers around Lebanon and transform them into a poster.