| Brand | HSBC |
| Product/Service | HSBC |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Services |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Results and Effectiveness
The campaign achieved high levels of recall driving many to take out home loans with HSBC, contributing to the economy and the environmental sustainability of their community.
Creative Execution
We decided to add value and stick with HSBC’s Green commitment so we launched a new home loan program with a strong incentive. The power cuts kept the hot water bottle in heavy use by most Lebanese families; so as a tribute to this fascinating invention, and in keeping with HSBC's green commitment, we launched a new the house-water bottle was glorified through a 3D execution with a built-in steam machine.
Insights, Strategy and the Idea
Against all odds, the real estate market in Lebanon is still booming, with 2,500 apartments are under construction in Beirut alone. Lebanese banks have always been very powerful locally and enjoyed government support. Now they’re waging an interest rate war and fighting for visibility in a city cluttered with their communication.
As a foreign bank, we decided to offer a competitive rate, but instead of playing the numbers game.
Credits