| Brand | HSBC |
| Product/Service | HSBC |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Services |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Results and Effectiveness
The stand saw a record number of visitors who spent an average of 20 minutes engaging with the brand. This translated into a solid 60% increase in new customers compared to previous years.
Creative Execution
We sent photographers out into the motorshow’s parking lot so they could take instant photos of car owners with their cars. Then, HSBC shuttles drove the owners to the entrance where they were greeted by the HSBC stand. To find that their pictures were pinned on the wall. They pictures where then tagged with farewell messages by their owners, addressed to the cars.
Insights, Strategy and the Idea
In the annual Motorshow, HSBC developed a very competitive offer for their car loan program in order to attract new customers. The hook: instant approval at a very low rate.
Every year, the Beirut Motorshow is the scene of a ruthless competition between banks to attract new customers. We were faced with a challenge, how to interest people in our stand at an event littered with banks, but that should really be about cars. The solution was simple; free people of their old cars and give them an offer they can’t refuse.
Credits