| Brand | BRASSERIE ALMAZA |
| Product/Service | HEINEKEN |
| Entrant | JWT Beirut, LEBANON |
| Category | Use of Standard Outdoor |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Results and Effectiveness
Heineken remains the No.1 imported beer in Lebanon and enjoys more than 90% market share in the premium segment.
Creative Execution
A special poster was designed specifically for posh beach resorts.
Insights, Strategy and the Idea
During the summer season, women tend to lean towards Rosé wine rather than a cold beer. Heineken wanted to re-inspire women to drink a cold Heineken on the beach.
Credits