2011 Winners & Shortlists

Brief Explanation

Organ donation is something that people are very sensitive about. Though pledging an organ of a deceased relative or family member is a charitable gesture, not many people are comfortable with the idea. So whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea. More importantly, since it's our only tool of communication, the design had to instantly convey the message of Organ donation.

The Brief

To design the corporate identity for an organ donation initiative, while keeping in mind the sensitivity of the subject.

How the final design was conceived

When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.

Indication of how successful the outcome was in the market

The organ donation initiative has just kicked off and the response to the corporate identity has been encouraging. The simple representation of organ donation through the message of 'gifting' has been noticed by people and well appreciated.