2011 Winners & Shortlists

Brief Explanation

This international award is steeped in prestige and stature. It carries the name of Abu Dhabi's visionary leader and principle architect of the formation of the United Arab Emirates, the late Sheikh Zayed. With the award, totalling $2.2 million for first prize, now recognised and renowned as a landmark global event, it was crucial that the ZFEP communicated its future thinking and progressive brand values and equally conveyed where the brand's cultural and traditional roots originated... From Abu Dhabi to the world.

The Brief

To create a distinctive visual identity and look and feel for the 2011 Zayed Future Energy Prize invitation and event branding.

How the final design was conceived

Fusing the traditions of Arabic typography with the scientific nature of the brand, we crafted the words ‘Zayed Future Energy Prize’ into an inter connected but fluid and contemporary visual expression of the Arabic language. The design styling of the Arabic typography was inspired by futurism, circuitry and solar technology.

Indication of how successful the outcome was in the market

The typographic styling of the identity was so successful that along with the event invitation book the client team decided to implement the visual language across a series of extra touch points. This included environmental branding of the event, digital screen graphics and animation, back drop graphic wall panels and menus. The invitations and the entire branding scheme received many compliments and accolades.