2011 Winners & Shortlists

Brief Explanation

Our main challenge was to create an installation that was both artistic and culturally relevant.

The Brief

This was a self generated brief, to engage and impress our regional clients and demonstrate our passion for Arabic calligraphy and our expertise in branded environments.

How the final design was conceived

Inspired from our company mission statement of 'Transform and Transcend', we made a typographic composition capturing the essence of the words 'creativity', 'imagination' and 'innovation'. To make the design more visually experiential we built up the design onto six levels, incorporating a selection of typographic fonts and calligraphic scripts in difference sizes and weights. This gave the wall depth, relief and interest.

Indication of how successful the outcome was in the market

Everyone who visits our offices are instantly impressed with the life size welcoming wall graphic. It always generates alot of comments and remarks, and it is a great way to start a conversation about the craft of Arabic calligraphy.