2011 Winners & Shortlists

Brief Explanation

The key objective was to ensure the identity and brochure was representative of a serious, well established and highly successful company that can compete with some of the major players in the market. The partners have sound commercial acumen combined with outstanding academic and career achievement; it was important they were seen as one of the most trusted investment houses in the region looking to grow strong and strategic partnerships. The key requirement was to dispel any possible perceptions of being a 'fly-by-night’ entity, unnecessary risk takers or lacking wealth management expertise.

The Brief

An exclusive boutique investment firm operating in private equity and financial services primarily across the Middle East and Africa, but also with a growing portfolio in Europe and the Americas. The managing partners were leveraging hugely successful careers with Merrill Lynch and sought a visual identity and selling approach that emulated this success; one which was supremely premium, exuded exclusivity and epitomized their core values of intuition, intelligence and integrity.

How the final design was conceived

Given the strong industry track record of its founders, we developed the theme of ‘Investing in Relationships’ for Intouch Capital’s corporate brochure. The design recognises both the industry’s trust in the traditional as well as its desire for outstanding financial performance.

Indication of how successful the outcome was in the market

The first Tiger Fund was hugely oversubscribed.