2011 Winners & Shortlists

Brief Explanation

The brand needed to have fairly wide-ranging appeal from the techno-geeks who might work for it, to sophisticated clients at companies and creatives at web design agencies who might use their services. It also needed to suggest a superior 'brand' to most outsource technology companies - i.e. convey an image of service and quality beyond the functionality of the technology itself. And it needed to be scalable to cover multiple sub-branded products in the future and be capable of reflecting the support / development philosophy of the company.

The Brief

Onya Digital Solutions is a new software development company, versatile in providing a wide range of applications. The founders sought an identity to reflect their unique outlook on the business and the diverse offering of their company.

How the final design was conceived

Derived from the Aussie expression “Good on ya”, reflecting the fun and youthful spirit of its founders, the name suggested pleasing, responsive and quality service. The flow design of the branding reflects both their integrated approach to full service provision as well as the unified structure of their technical product offerings.

Indication of how successful the outcome was in the market

The Onya branding has been extremely well receievd by both staff and customers alike.