2011 Winners & Shortlists

Brief Explanation

We needed to design a direct mailer that would supplement the Ikea catalog as well as stand out from the regular mailers and flyers that our target audience receive at their doors daily.

The Brief

Ikea wanted to use its existing database to get consumers excited about their latest range of bedroom furniture and accessories while also highlighting the functionality of Ikea furniture.

How the final design was conceived

We designed a pop-up mailer, which looked like the iconic Ikea flatpack box. When opened, a brand new bedroom popped up before their eyes demonstrating the easiness of decorating your bedroom at Ikea.

Indication of how successful the outcome was in the market

The Pop-up Bedroom mailer has recently gone live and it is still too earlier to receive official results. However, feedback from sales staff has been positive with a noticed increase of traffic in the Ikea showroom.