2011 Winners & Shortlists

Brief Explanation

We turned this challenge into a comprehensive design exercise for the brand. The outcome: a corporate identity led by a typeface that could hold the brand together. Literally, as we made it out of Page3’s hero product: staples.

The Brief

Page3 is one of the region’s leading stationery suppliers. Having been in the market for quite a while, the objective was to inject new life into its corporate identity.

How the final design was conceived

We didn’t want to create just another ‘nice’ corporate design that pleases the eye but is replaceable by any another ‘nice’ design. In a market where key buyers are down to earth, we needed something that felt more real.

Indication of how successful the outcome was in the market

A font with legs, which we could spread across countless touchpoints, such as stationery, business cards, calendars, office signage, and many other tools and forms of communication.