| Brand | FRESHLY FROZEN FOODS |
| Product/Service | FRESH FISH OUTLET |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Self Promotion |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The key objective was to create something memorable on a very limited budget, and incorporate a response mechanism that would catalyse sales and be measurable.
The Brief
Freshly Fish is a store that sells and home delivers fresh fish. The client asked us to create a door-drop campaign in the immediate vicinity that would elicit an immediate and measurable response in sales.
How the final design was conceived
We focused on two key USPs of the client ie 'fresh fish' and 'free home delivery'. Freshly Fish is a newly opened store that sells and home delivers fresh fish. As an introductory promotional offer, we created a unique door drop for all the apartments in the vicinity ie a plastic bag filled with water and tied with two tags. One tag featured the logo of the store while the other offered a 10% discount on the first order. In all, 500 door drops were performed over a 1 week period.
Indication of how successful the outcome was in the market
The promotion was extremely successful. The redemption rate of the coupon was 38%.
Credits
| Alok Gadkar |
The Classic Partnership Advertising |
Senior Creative Director |
| John Mani |
The Classic Partnership Advertising |
Chief Creative Officer |
| Vithal Deshmukh |
The Classic Partnership Advertising |
Chief Creative Officer |