2011 Winners & Shortlists

SAVINGS CONSULTANT

BrandJAYANT JAIN
Product/ServiceSAVINGS CONSULTANT
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
CategoryStationery
Entrant Company:THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency:THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

Brief Explanation

The recession was still on and clients were being approached by various financial consultants, most making blind call. The challenge was to design a business card for Jayant Jain that would make him stand out from the crowd.

The Brief

Our client Mr. Jayant Jain, a Savings Consultant asked us to create a simple, yet memorable Business Card for himself.

How the final design was conceived

We thought of design options that would directly hint to his core competency ie. Savings. The end result was the attached Card with a die cut slit in it to portray a piggy bank.

Indication of how successful the outcome was in the market

Our client Jayant Jain told us that this Business Card was very well received. Most of the prospective clients that he approached thought financial consultant were staid and traditional. They were pleasantly surprised on receiving his 'creative' Business Card.

Credits

Name Company Role
Uday Narasimhan The Classic Partnership Advertising Associate Creative Director
Amresh Mondkar The Classic Partnership Advertising Senior Designer
Alok Gadkar The Classic Partnership Advertising Senior Creative Director
John Mani The Classic Partnership Advertising Chief Creative Officer
Vithal Deshmukh The Classic Partnership Advertising Chief Creative Officer