2011 Winners & Shortlists

Brief Explanation

We wanted to make sure the brand essence would be present in the stationery design.

The Brief

Merge 104.8 is an English-language radio station targeting the Arab youth. Its identity celebrates the merging of Arab and western cultures and we needed to create the stationery for the radio.

How the final design was conceived

We translated the concept of "merging cultures" into a visual form by using artworks that reflect a mix of modern and traditional art and through special custom-made envelopes that physically merge different styles into each other.

Indication of how successful the outcome was in the market

The fresh new stationery was very well received and added value to the often overlooked visual communication of radio stations.