| Brand | IN THE MIX MUSIC STUDIO |
| Product/Service | RECORDING & REHEARSAL |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Typography |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Finding a way to talk to aspiring musicians without seeming lame or try hard.
The Brief
The brief was simple – create a series of posters that are relevant to aspiring musicians!
How the final design was conceived
By creating a typeface from guitar strings by hand. And then using these letters to recreate famous quotes by musicians.
The tagline for the campaign is “practice makes perfect” - this is especially true where creating letters out of guitar strings.
Indication of how successful the outcome was in the market
The campaign was just launched so there are no results.
Credits
| Fouad Abdel Malak |
Impact BBDO |
Executive Creative Director |
| Grant Mc Grath |
Impact BBDO |
Copywriter |
| Andrej Arsenijevic |
Impact BBDO |
Art Director |
| Mohamed Diaa |
Impact BBDO |
Art Director |
| Amol Yadav |
Impact BBDO |
Retoucher |
| Atif Abu Samra |
|
Photographer |
| Matevz Kruh |
Eye-Squad |
Art Director |