2011 Winners & Shortlists

Brief Explanation

Bite into everything on the menu including the menu card itself. A chocolate menu card was placed on every table and it sweetly conveyed the core message. We printed on edible sugar paper using edible ink. We then used ‘sweet cooking adhesive’ to stick the menu on to a milk chocolate bar.

The Brief

Choose as many cupcakes as you want from the menu for just 10 Jordanian Dinars

How the final design was conceived

The more you taste a Sugar Daddy cup cake the more you want an all you can eat session. We just made the menu an edible menu. Sugar Daddy is a brand that you can eat through all its form

Indication of how successful the outcome was in the market

Most visitors were smitten by the chocolate menu card and usually came back with friends and family. Cup cakes from the menu card became the highest selling product for Sugar Daddy’s