2011 Winners & Shortlists

Brief Explanation

Most Yoga postures/exercises involve twisting of the body. We adapted this observation on to our business card design We started by choosing a non-tearable flexible paper to print our visiting card on. The messaging was then divided into two equal parts. With one half printed on the front and the other half on the back. To read the entire message the user would have to twist the visiting card. Folding lines were printed on both sides of the card to guide the user while twisting the visiting card.

The Brief

Number of yoga centers in Beirut was growing rapidly. Danielle Abisaab, a yoga instructor for over 35 years needed to re-position herself.

How the final design was conceived

We just got inspired by yoga positions

Indication of how successful the outcome was in the market

The visiting card gave her business a new twist. Enquiries kept flowing and new students enrolled for yoga programs.