2011 Winners & Shortlists

Brief Explanation

Create awareness for the programme that will help generate sales and advertising.

The Brief

Produce a DM piece for our media partners promoting ‘Wild Russia’ on National Geographic Abu Dhabi.

How the final design was conceived

The Idea We took the concept of the Matryoshka Dolls, symbolic with Russia, and brought it to life under the title ‘Get Inside Wild Russia’ to showcase the variety of wildlife across four documented regions. From a creative standpoint, the link between Russia and its different food chains is both fresh and original, which is why they merge perfectly with the concept of the Matryoshka Dolls. The concept also delivers on the brand’s ethos of education and engagement, with receivers of the DM discovering information about the programme in an intriguing and interactive manner.

Indication of how successful the outcome was in the market

Results Were not communicated by the client. The strength of the DM plus the campaign is for the media partner to experience the variety of the food chain in the wild life of Russia through the concept of the Matryoshka dolls