2011 Winners & Shortlists

Brief Explanation

Create awareness for the programme that will help generate sales and advertising.

The Brief

Inspired by the Matryoshka DM idea for ‘Wild Russia’ on National Geographic Abu Dhabi, we created poster executions of the concept to support the DM and further promote the wildlife of the show’s four documented regions. And since each region had its own food chain, we developed a series of four posters to highlight the variety of wildlife.

How the final design was conceived

The Idea We took the concept of the Matryoshka Dolls, symbolic with Russia, and brought it to life under the title ‘Get Inside Wild Russia’ to showcase the variety of wildlife across four documented regions. From a creative standpoint, the link between Russia and its different food chains is both fresh and original, which is why they merge perfectly with the concept of the Matryoshka Dolls.

Indication of how successful the outcome was in the market

Results Were not communicated by the client. The strength of the campaign is for the viewers to experience the variety of the food chain in the wild life of Russia through the concept of the Matryoshka dolls