2011 Winners & Shortlists

Brief Explanation

The format of the session leaves room for comments, questions, and discussion combined with Weill's personal touch of wit and humor. So the presentation is perceived as a subjective selection of the best outdoors from around the world.

The Brief

Create a poster to invite all advertisers in Lebanon to the screening of Alain Weill’s selection of the most striking and innovative outdoor executions from around the world.

How the final design was conceived

The poster we’ve created focuses one of Weill’s defining characteristics, his round eyeglasses. It was printed using the same symmetrical visual on both sides and a die cut replacing the lenses. The poster was then placed on glass walls, doors, and windows in advertising agencies and art universities, inviting people to actually see through his eyes.

Indication of how successful the outcome was in the market

Drove high traffic to the event. Very successful presentation to the media agencies, communication agencies. Attendance rate rose by 12% compared to last year.