2011 Winners & Shortlists

Brief Explanation

Challenge: Creating a document that fulfilled the two vastly different requirements while advancing the previous report's design and remaining true to the brand's essence.

The Brief

Design an annual report that both showcased the Dunia's financial performance in a clear way and paid tribute to the financial institution's roots in Abu Dhabi.

How the final design was conceived

Researching local history, we discovered that Abu Dhabi was a place of contradictions: a progressive metropolis underpinned by traditional norms. We needed to capture this symbiosis of cultures, so we worked closely with a local photographer to shoot a suite of original images. The layout and content then followed the story of the brand's progress for the year with Abu Dhabi's growth as its backdrop.

Indication of how successful the outcome was in the market

This annual report has been well received and commended by stakeholders and competitors alike.